Brand deals stop the day you do
One post, one payment, back to zero. It's real money, but it's rented, and someone else sets the rate.
For creators with 10k–100k followers on YouTube, TikTok & Instagram
Keep posting. Start earning.
You built the audience. I help you turn what they already ask for into something they can buy. I research the questions, build the product and set up the sales system. You decide what carries your name, you launch it to your audience, and we split the sales 50/50.
You pay nothing to research or build it. I only get paid from sales, and I won't build something the research says your audience doesn't want.
The problem
You have the audience. Your income doesn't yet match its value.
Many creators reach the same wall. The audience is real, but the income still depends on brands, platforms and affiliate commissions, and all three of those are set by somebody else.
Platform payouts rarely match the trust you built
You're paid per view, on terms you can't see or negotiate. That number reflects the platform's economics, not the value of the attention you earned.
Affiliate links build someone else's business
You send the traffic. They keep the customer relationship, the email list, and most of the upside from every future purchase.
How it works
You decide what gets made. I turn it into a finished product.
01
I find what your audience already asks you for
Your comments, replies and the same three questions you get every week. I use AI to organise large amounts of that feedback and find the problems that repeat. What comes back is a shortlist of things your audience has actually asked for, in their own words rather than my guesses.
02
You choose, because you know them and I don't
I've never met your audience. You've spent years with them. The research comes to you as a shortlist and you make the final call: the angle, the tone, what goes in it, what wouldn't fit your audience. Nothing gets built around your name that you haven't approved.
03
I turn it into a finished product
I shape the material around your expertise and your voice, then edit it, structure it, price it and set up the sales page and checkout. You review everything before it's public. A first product usually takes about one working week once I have what I need from you, though it depends on the project.
04
You launch it. Then we look at what happened.
You launch through your own content, to your own audience. I never speak to them. Afterwards we go through the numbers together and work out whether the result was about the product, the price, the positioning or the launch, and decide whether it's worth improving, expanding, or building the next one.
What I build
Two formats, chosen by what the research points at.
Ebook
A focused, practical product built around one specific problem your audience already wants solved. It's usually the fastest format to launch and the simplest way to test real demand, without asking you to record hours of video.
Pre-recorded course
A structured video product with modules, lessons and interactive content that teach a skill properly rather than in scattered clips. Bigger build and a higher price point, and the natural next move once a first product has shown there's demand.
Need a better place to sell it?
I can also build the website or sales page for the product. Website projects are quoted separately, because they sit outside the revenue share and are the one thing here that costs money up front.
The split
You're the expert. I'm the builder.
You didn't become a creator to run a store. So you don't. But you do stay in charge of what your name goes on. Here's the honest division of labour.
You
The decisions and the audience
- You decide what the product should be
- You keep making the content you already make
- You approve everything before it goes live
- You launch it to your audience, and they stay yours
Me
The building
- Research into what your audience is asking for
- Writing, structuring and designing the product
- Pricing and positioning
- Sales page and checkout setup
- Going through the results with you after launch
50/50
You pay nothing. We split what it makes.
You bring the audience, the trust, the expertise and the distribution. I bring the research, the product build, the positioning, the sales assets and the launch setup, and I carry the cost of building before either of us knows whether it sells. Neither of us gets paid until the product makes money. That's why the split is equal.
Cost to you up front
Nothing for the research or the product build. A website build is the only exception, and it's quoted before anything starts.
When I get paid
Only from sales, once the product is live. If it doesn't sell, neither of us is paid.
The full terms
Exactly what the split applies to, who covers which costs, and who owns what, all agreed in writing before any work begins.
All of it goes into a short written agreement before any work starts. You should know exactly what you're agreeing to before you say yes, not after.
About me
There's no agency here. It's me.
Hi, I'm David. I'm a musician based in Stockholm, and I've spent years releasing music as Highgroove: writing it, producing it, and learning the hard way that having an audience and earning a living from one are two completely separate problems.
I have an MSc in Industrial Economics, and before university I spent seasons working abroad, guiding in the Italian Alps and teaching skiing in Canada. The degree trained me to take something messy and find the system underneath it, which turns out to be most of this job. An audience of forty thousand people tells you what it wants constantly. It's just buried under ten thousand comments.
The rest I learned as an artist. Releasing music independently taught me how this actually goes. You can put out work for years, build something real, and still watch the payouts barely register while everyone else in the chain gets paid before the person who made the thing. I'm not a marketer who spotted a niche. I'm someone who needed this to exist.
So I build the products I wish someone had built for me. You keep doing the part only you can do. I handle the part that turns it into income. You work directly with me throughout the build. There's no handoff to an account manager.
And I'll be straight with you, because you'll work it out anyway: this is new, and you'd be one of the first creators I do it with. That's exactly why it's 50/50 with nothing for you to pay. You would get my full attention, because I'm deliberately keeping this small while I build the first partnerships properly.
Fit
This works for some creators and not others.
Worth getting in touch if
- You have 10k to 100k engaged followers on YouTube, TikTok or Instagram
- Your audience asks you things in comments, DMs and replies
- You post consistently and intend to keep going
- You'd rather own a product than keep renting your feed to brands
Not a fit if
- The follower count is bought, or engagement is flat
- You want help growing your following. I monetise, I don't grow
- You want someone to sell to your audience for you
- You'd never mention a product of your own to your audience
Questions
The things everyone asks first.
No. You keep creating the content your audience already follows you for. You'll want to mention and launch the product, but I'm not asking you to become a full-time salesperson, and changing your content to sell something is the fastest way to lose the people who make it work.
I research the questions and problems your audience repeats, then bring you a shortlist of product opportunities. You make the final decision. Nothing is built around your name without your approval. You know your audience better than any tool or outsider ever will: what they'd pay for, what tone fits you, what would make them roll their eyes.
No. Your audience stays yours. I don't DM them, email them or run your accounts. The research uses public content such as comments and replies, plus any audience information you choose to share with me. I build the product, you're the one who sells it to them.
No. AI helps with the research, the structure and the first draft. I then shape the product around your expertise, edit the material, and send it to you for approval. Your name only goes on something you're happy to stand behind. Your audience trusted you for years, and I'm not spending that on something thin.
There's no upfront fee for the research or the product build. We split the agreed sales revenue 50/50. Website work is separate and quoted before anything starts. The full terms, including exactly what the split applies to, are set out in writing before we begin.
You don't owe me a fee for the build. We review what happened, work out whether the issue was the product, the positioning, the price or the launch, and decide together whether to improve it or stop. I take the risk of building before there are any sales, and that's deliberate: it's what stops me talking you into a product I don't believe in.
A simple first product can often be built in around one working week once I have the information I need from you. More involved products take longer, and an ebook moves faster than a course. You'll get a realistic timeline before anything starts.
The product is built for your audience and sold under your brand. The exact ownership, usage rights and revenue share are agreed in writing before any work begins, so you know precisely what you're getting before you commit to anything.
See what your audience could buy.
Send me your channel and I'll come back with a short opportunity breakdown. Free, and no obligation on either side.
- The questions your audience keeps repeating
- The product I'd test first, and why that one
- Who it's for
- What I'd price it at
- Whether I think it's worth building at all